Using Pinterest to Market Your Business

Today we are talking about the marketing platform truly taking the world by storm: Pinterest. Pinterest is one of the most incredible tools you can have in your tool belt.

I have with me my own Pinterest manager, Urška Pirjevec. Urška is a Pinterest marketing strategist that helps service-based online businesses explode their website traffic and reach their dream clients with Pinterest. She teaches busy entrepreneurs how to tackle Pinterest, use this hidden marketing gem to grow their business, and market their services on autopilot.

Urška shares why Pinterest is so HOT right now and how it is different from other platforms. She explains that Pinterest may seem like a social media platform because it is so visually based, but it is really a search engine.

Here are Urška’s best tips for optimizing your Pinterest account as a service-based business:

  • Separate your business and personal accounts

  • Use your business name, or the name you are most known by

  • Use the same profile picture that you use on other channels for easy recognition

  • Optimize your profile description and pin descriptions by using keywords that people are searching for

When you have an optimized Pinterest account your content will perform better in searches and get more people familiar with your work. With Pinterest’s helpful analytics you will see how increased traffic from Pinterest will grow your business and ultimately get you more clients.

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